Sunday is a new sustainable jewellery brand for women. Founder Kate Zatland appointed me as their Creative Director to help launch the brand. I immediately recognised that unlike other jewellery brands, Sunday needed to be positioned as a lifestyle. Using Kate Zatland’s storied life and liberating worldview as inspiration, I created a distinctive visual and verbal identity that felt aspirational as well as experiential.

After discovering the intrinsic personality of the Sunday brand, I went on to develop a full creative and marketing strategy, working closely with the founder to unveil the Sunday story across every touch point.

Building something new is like tuning into a new frequency, when you’re both in tune that’s when the magic happens