As a Consultant Creative Brand Director, I worked closely with FitFlop’s founder Marcia Kilgore to transform the look and feel of the global footwear brand.

Together we devised a new creative vision and verbal identity that modernised the brand and reflected Marcia’s ethos on diversity and the empowerment of women. This work included overseeing a talented creative team made up of editors, designers, producers, photographers and stylists.

Immersed in the brand and Marcia’s vision, I brought a new energy and perspective to Fitflop by creating a range of campaigns that surpassed sales targets and connected them with new audiences.

Balwant is like a one-man advertising and communications agency. He parachutes in, gets his head around the mission, and helps create a modern, relevant, unique visual strategy to energize your brand across all platforms. He can be strategic and tactical, he’s super-creative, and at the same time. flexible, a good listener and great team leader.

Marcia Kilgore Founder of Fitflop, Beauty Pie and Soap & Glory