The way stories are told has always fascinated me, it’s not just the narrative but it’s the way that they unfold creatively, that excites me. Moving image has played a big part in my journey because this format allows us to dream, it makes us feel connected and evokes emotion, yet it’s only when the digital and analogue worlds collide, that the magic really happens.

As a storyteller, synthesizing a brand’s DNA and bringing it to life has fuelled my vision over the years. I’ve been fortunate enough to work with world class magazines, fashion brands as well as some pretty cool start-ups to push the boundaries of convention and create content that will remains as fresh today as it did when it launched it.