Anthropologie launched with the ambition to be a one-of-a-kind destination for those seeking an artistically curated mix of apparel, accessories and home décor to reflect their personal creative style. With storytelling at its heart, Anthropologie approached me to lead the global creative and develop a visual narrative that would appeal to women worldwide.
Bringing a vivid storytelling edge to Anthropologie’s print and digital campaigns, I provided a fresh new perspective of how to express the brand’s DNA by working with inspiring creative partners – including documentary photographers – to bring a sense of global identity to Anthropologie’s seasonal collections.
Beyond the creative marketing production, I played an instrumental role in launching Anthropologie’s UK creative department. Recruiting and training fresh creative talent ensured Anthropologie had the in-house expertise to produce forward-thinking campaigns that perfectly captured the essence of their new brand identity.
Balwant seems to live in a state of continual inspiration. He gets inside the soul of a brand and creates pure poetry with his images. He is one of the most inspired creative directors working today. His boundless energy and enthusiasm for the work is contagious, and the results are a joyful explosion of creativity.