Girl & A Serious Dream
A girl called Anita Ulloa gave up life as a trained architect to fulfil her dream as a bridalwear couture retailer. The US luxury bridalwear company Girl & A Serious Dream appointed me as their Consultant Creative Brand Director to refine the visual identity and narrative for this luxury boutique brand.
Working closely with Anita, I helped the founder fulfil her vision by refining the brand strategy both visually and verbally, enriching the brand with a global European aesthetic.
This work included renaming the brand, creating a new design strategy and launching a new website. And to showcase the timelessly elegant bridal attire, I delivered a range of seasonal campaigns that perfectly echoed the new brand identity.
enriching a US based bridalwear brand with a global European lifestyle aesthetic