As a creative director across fashion, beauty, design, and luxury, I have worked with a variety of renowned global brands including Farfetch, MAC, Anthropologie, ASOS, Liberty of London, TK Maxx, BHLDN, Rue La La, and Clippings. Partnering closely with CEOs, CMOs, and Founders including José Neves of Farfetch, Nic Robertson of ASOS, Natalie Massenet of Net-a-Porter, and Dick Hayne of Urban Outfitters, helping to creatively grow and mature their businesses.
My direction covers all aspects of the creative process including developing brand strategies, brand tone of voice, campaign art direction, design direction, naming, logotype design, motion and video art direction, digital product design, integrated creative campaigns, in-store experience, team building, and overall management.
My career started in the world of publishing. Working alongside leading editors and journalists, helping shape the identity of seminal magazines such as Time Out, Arena, Elle Decoration, The Observer Magazine, Nova, and The Guardian Weekend. I enjoyed collaborating with leading photographers, artists, and stylists including Steven Klein, Juergen Teller, Rachel Zoe, Venetia Scott, Corinne Day and Martin Parr.
I bring a global aperture to my work and develop partnerships that stretch beyond convention. I also occasionally work as a visiting lecturer at the Central Saint Martins School of Art and Design in London.