Stories have been an important part of my life from an early age, not just the narratives but the way they gradually and creatively unfold. The most captivating stories for me are always those that draw from real life, --not from the most famous or most obvious heroes-- I am inspired by everyday people, whose energy and vision bring perspective to my own life.
In every movie, every novel, every picture, there is a story. As a young art student, I came to realise that I was fascinated by the juxtaposition of words and pictures. I began a career in print media in order to be surrounded by people who capture the essence of the everyday. As a creative director, working with leading editors, artists, photographers, writers and fashion editors, at renowned national newspapers and magazines, I helped shape the identity of titles such as Time Out, Arena, Elle Decoration, The Observer Magazine, Nova, and The Guardian Weekend.
This early exposure to the world’s most creative and thought-provoking storytellers allowed me to view the world as they did, as an expression of art, and drove me to embark on a new chapter of my career, as a creative brand director. Working alongside CEOs, CMOs and founders of iconic global brands including José Neves of Farfetch, Natalie Massenet of Net-a-Porter, Nick Robertson of ASOS, Dick Hayne of Urban Outfitters and leading entrepreneur Marcia Kilgore, I synthesized the DNA of their brands and brought them to life, with culturally relevant yet challenging concepts that grew and matured their businesses.
How? I remain a dreamer. Discovering the intrinsic personality of a brand is like creating a movie. You need to find the right cast, set and dialogue to capture your audience’s attention. In precisely the same way, I convene the right ingredients to bring a brand to life. I develop creative partnerships outside the bounds of convention – working with artists across all disciplines, from diverse backgrounds and all generations, to tell the unique story of each brand, because each brand has one.
I’m also a champion of fresh ideas, and as a visiting lecturer at Central Saint Martins, I am overwhelmed by the energy and passion of the next generation - their voice allows us to reimagine our own ideas. Like me, they’re curious, see the funny in the everyday, are open to change and listen acutely. I live by these principles. But, what inspires me the most in life is learning from life-stories; from the greatest , to the smallest and all of those in between.
End-to-end creative brand process:
- Brand Strategy
- Tone of Voice
- Creative Art Direction
- Design Direction
- Logotype Design
- Video Film Direction
- Digital Product Design
- Integrated Creative Campaigns
- In-store Experience
- Leading and Building Teams
“Balwant’s incredible ability to synthesis a brands DNA and express it creatively through visual expression never ceases to amaze me. I have worked with many Creative Directors, yet no one has ever come close to being able to express an essence the way he can. We will work on many more projects together. No doubt!"
“Balwant is like a one-man advertising & communications agency. He parachutes in, gets his head around the mission, and helps create a modern, relevant, unique visual strategy to energize your brand across all platforms. He can be strategic and tactical, he’s super-creative, and at the same time. flexible, a good listener and great team leader.”
“Consistently brilliant, thought-provoking, creative, dynamic and a (gentle) force to be reckoned with; the best creative director I ever had. Balwant kept me on my toes and pushed my magazine to new heights. I couldn’t have asked for more.”
“Balwant seems to live in a state of continual inspiration. He gets inside the soul of a brand and creates pure poetry with his images. He is one of the most inspired creative directors working today. His boundless energy and enthusiasm for the work is contagious, and the results are a joyful explosion of creativity."
“I have known Balwant a long time, he is a resilient and bold creative, whose enthusiasm and creativity has never faltered. He has taken on creative direction of everything from editorial projects to branding and online platforms. He is able to understand the essence of a project and taylor his talent to produce high quality results that are always creative and appropriate.
“There are many great creatives out there. I think the point with Balwant is that he thinks as well as creates – he listens to the brief and then listens again, and again, until he ‘gets it’. And then he creates. And there have been times when I’ve known exactly what I want – and he made me reassess that – and came up with something better. With Balwant you get the perfect creative relationship – 100% mutual trust and understanding.”