As consultant executive creative director at global fashion retailer Rue La La, the remit was to take the Boston-based company in a totally new creative direction. This meant drafting and implementing a revised creative strategy for the brand, covering social media, web and marketing, as well as training the in-house creative team in a radically reinvigorated approach to photography and design
Relaunching the London-based creative agency with a new website and helping steer projects for both online and print, as consultant creative director.
Responsible for photography, design, web and in-store visual display, as creative director of BHLDN, sister brand to fashion retailer Anthropologie and part of the Urban Outfitters group
As creative director at Asos, overseeing the relaunch of one of the UK's largest online fashion retailers, including site redesign, video direction, marketing and photographic campaign shoots
Overseeing a complete change in design direction for British fashion retailer Joules Clothing, including campaign shoots, website and print
Creating a new website design for high-street fashion retailer TK Maxx and its homewares brand, HomeSense; a key aim was to enable customers to switch between the two stores