As a creative director I have worked across a variety of media internationally, with a focus on retail, fashion and lifestyle, and have a huge breadth of experience developing brands, with expertise in the digital, in-store and print arenas. I have undertaken executive and consultant roles at brands such as ASOS, Anthropologie, BHLDN, Liberty of London, TK Maxx, Rue La La and Joules Clothing. I’m also proud to have been given the opportunity to have helped shape the identity of seminal magazines such as Time Out, Arena, Elle Decoration, Nova and The Observer Magazine.
I have had the privilege to collaborate with some of the most influential leading artists from around the world, including Steven Klein, Juergen Teller, Corinne Day, Martin Parr and Rick Owens. Video and the curation of exhibitions are also areas that I have been invloved in. I have also published my own journal, Essay magazine.